Lead, Digital Marketing

Seattle

Job Title: Lead, Digital Marketing (Demand Generation)

Location: Remote (United States)

About this role:

We are looking for a passionate digital marketer who is ready to build out an innovative buyer-first digital strategy and support the enablement of our marketing community. This includes not only hands-on execution of digital programs but a willingness to dig into campaign results and feedback to discover opportunities for optimization based on marketing ROI, program learnings, and marketing best practices.

This role will also work with GTM partner marketing leaders and our field marketing teams to activate optimized digital programs and to share best practices for application across their marketing processes.

Who You Are

· Passionate marketing professional who is looking for an opportunity to apply their marketing expertise and support the growth of a dedicated demand generation and digital marketing capability within the global marketing organization

· Analytical, tech savvy digital marketer who loves to dive into marketing technology, gaining hands-on experience to build and measure digital programs.

· Clear communicator ready to build out the necessary elements to plan and enable others through training and program creation.

· Connector and collaborator who thrives when building and leveraging relationships within and across functions and markets.

· Effective trainer and storyteller who delights equally in running marketing programs and enabling others to do so.

· Pro-active, solution-focused problem solver who is ready to optimize strategy and look for innovative solutions.

What You’ll Do

· Collaborate with our GTM partner teams on building compelling email and paid digital marketing programs targeted to specific audiences that build engagement across the buyer’s journey.

· Provide best practices and feedback on demand generation promotional assets (such as ads and email templates) and activate the execution of said assets in partnership with GTM partner team

· Assist in technical implementation in tactical tools and core MarTech pieces like LinkedIn, Google Ads, and/or Pardot (MCAE).

· Document and present demand generation best practices and playbooks to help marketers at various maturity levels.

· Support digital marketing tactics and provide recommendations as GTM partner marketing leaders build out their campaign strategies.

· Manage activated digital campaigns for optimal engagement and ROI, monitoring bids and audience criteria closely throughout the life of a campaign.

· Build and manage relationships with key vendors supporting marketing activation at Slalom

· Oversee and manage weekly performance reports, analyze data, and provide actionable insights and future campaign ideas. Develop and update report templates to standardize best practices.

· Stay ahead of the latest trends in digital advertising, email marketing and B2B marketing. Experiment, test, and document new strategies, and share (blogs, videos, social posts).

What You’ll Bring

· 2+ years of hands-on experience in LinkedIn, B2B DSPs, or similar paid advertising platforms

· 2+ years in B2B demand generation and/or digital marketing.

· Experience in building programs across key demand generation and digital channels including organic and paid social, paid media, and email.

· Proficiency in marketing campaign execution platforms including, but not limited to, display advertising, paid social (LinkedIn, X, Meta) and paid search (Google Ads, Bing Ads, SEMRush).

· Hands-on experience with marketing technology tools such as CRM (Salesforce) and marketing automation (Pardot/MCAE).

· Experience in assisting or leading marketing enablement efforts or training projects

About Us

Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries collaborate with clients to bring powerful customer experiences, innovative ways of working, and new products and services to life. We are trusted by leaders across the Global 1000, many successful enterprise and mid-market companies, and 500+ public sector organizations to improve operations, drive growth, and create value. At Slalom, we believe that together, we can move faster, dream bigger, and build better tomorrows for all.

Compensation and Benefits

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance.

Slalom is committed to fair and equitable compensation practices. For this position, the base salary pay range is $80,000 to $100,000. In addition, individuals may be eligible for an annual discretionary bonus. Actual compensation will depend upon an individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.    

EEO and Accommodations

Slalom is an equal opportunity employer and is committed to inclusion, diversity, and equity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans’ status, or any other characteristic protected by federal, state, or local laws. Slalom will also consider qualified applications with criminal histories, consistent with legal requirements. Slalom welcomes and encourages applications from individuals with disabilities. Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team if you require accommodations during the interview process.