Top 20 Clothing Brands Based in Austin – I’ve always been fascinated by clothing brands based in Austin. From my early days exploring the eclectic streets of this vibrant Texas city, I’ve been drawn to its creative spirit and innovative style. In my journey as a fashion enthusiast, I’ve witnessed firsthand how Austin has transformed into a genuine hub for unique fashion expressions.
Whether you’re a longtime local or a curious traveler, I’m excited to share with you my curated list of the top 20 clothing brands based in Austin that you absolutely need to know.
I remember my first visit to South Congress when I encountered a mix of vintage charm and modern flair. Clothing brands based in Austin are not only diverse in their designs but also reflective of the rich cultural tapestry that defines this city.
As someone who has spent years immersed in the local scene, I’ve come to appreciate how each brand tells a story. Whether through sustainable practices, handcrafted quality, or the perfect blend of modern and traditional aesthetics.
Today, I invite you to join me as I take you on a tour through some of the most innovative and iconic fashion labels that proudly call Austin, Texas, home.
Top 20 Clothing Brands Based in Austin
Below is my detailed exploration of 20 clothing brands. Each entry includes insights into what makes them unique along with their precise location details.
Tecovas
I first discovered Tecovas during a stroll along South Congress. Founded in 2015, Tecovas specializes in handcrafted Western boots and apparel that pay homage to Texas heritage. Their flagship store in Austin, Texas, is a testament to quality craftsmanship and a direct-to-consumer model that delivers premium products without the hefty price tag. It’s become a favorite stop for those who appreciate authentic Western wear.
Kendra Scott
Although Kendra Scott is widely recognized for its jewelry, I was pleasantly surprised to learn about its expansion into lifestyle fashion accessories. Originating right here in Austin, Texas, the brand has grown into a symbol of chic design and community engagement. I love how their versatile pieces can easily transition from casual daywear to an elegant evening look.
Outdoor Voices
Outdoor Voices is one of those brands that have truly redefined activewear. With its foundation rooted in Austin, Texas, this label encourages everyone to embrace an active lifestyle through stylish and functional sportswear. Their minimalist designs and commitment to inclusivity have resonated with me, especially during my early morning runs in the city’s parks.
Esby Apparel
Sustainability is at the heart of Esby Apparel, a label I deeply admire for its commitment to ethical fashion. Based in Austin, Texas, Esby Apparel creates timeless pieces that are both eco-friendly and built to last. Their focus on quality craftsmanship has made them a go-to for anyone looking to invest in pieces that are kind to the planet.
Howler Brothers
Inspired by the city’s adventurous spirit, Howler Brothers offers apparel that bridges the gap between functional outdoor wear and modern urban style. Located in Austin, Texas, their designs are perfect for anyone who loves the thrill of the outdoors but also wants to maintain a sleek, contemporary look. I’ve found their collections to be both versatile and vibrant.
Fort Lonesome
One of my favorite discoveries has been Fort Lonesome. Specializing in custom chain-stitch embroidery, this label creates unique, handcrafted garments that honor traditional Western aesthetics. Operating out of Austin, Texas, Fort Lonesome offers pieces that are as artistic as they are durable—perfect for those who appreciate a nod to the past in modern designs.
Noah Marion
For those who appreciate the timeless appeal of leather, Noah Marion is a must-visit. Based in Austin, Texas, this brand focuses on crafting high-quality leather goods and apparel. Their simple yet elegant designs are meticulously handcrafted, and I’ve always admired their commitment to blending rugged style with sophistication.
Criquet Shirts
When it comes to modern menswear with a vintage twist, Criquet Shirts has caught my eye on several occasions. Specializing in polos and button-down shirts, this label, rooted in Austin, Texas, offers designs that combine classic style with a contemporary edge. Every time I wear one of their shirts, I’m reminded of the seamless integration of tradition and innovation that defines local fashion.
Trovador
Trovador brings a unique fusion of Western heritage and modern fashion to the table. Based in Austin, Texas, this label is well-known for its high-quality denim and apparel that exude a refined yet rugged charm. Their collections remind me of the timeless Texan spirit, reinterpreted for today’s style-conscious crowd.
League of Rebels
For a touch of refined menswear, League of Rebels offers tailored suits and formal attire that truly impress. Located in Austin, Texas, their sophisticated clothing line blends traditional craftsmanship with a modern twist. I’ve often turned to their collections for that perfect outfit that bridges classic elegance and contemporary flair.
Maufrais
There’s something exceptionally personal about owning a custom piece, and Maufrais specializes in just that with its bespoke hat-making. Based in Austin, Texas, this label provides a unique, handcrafted hat experience that allows for complete personalization. I’ve always found the process of creating a one-of-a-kind accessory deeply satisfying.
Feathers Boutique
As a vintage aficionado, Feathers Boutique holds a special place in my heart. Since 2005, this store in Austin, Texas, has curated a collection of timeless vintage clothing and accessories that appeal to those with an eye for the past. Every visit to their store is like uncovering hidden treasures that add character to any wardrobe.
Charm School Vintage
If you’re like me and love diving into fashion history, Charm School Vintage is a delightful discovery. This label, based in Austin, Texas, offers a carefully curated selection of vintage clothing from various eras. It’s a place where every piece tells a story, and each visit feels like a nostalgic journey through the decades.
Pecos Jane Vintage
Pecos Jane Vintage offers an intriguing blend of designer resale with a distinct Western twist. Operating out of Austin, Texas, this boutique features an eclectic mix of high-quality vintage items that set it apart. I appreciate how it combines the elegance of designer fashion with the raw charm of vintage pieces.
American Drifter
One of the more eclectic labels I’ve encountered is American Drifter. Founded by Kristen Lucio, this brand perfectly captures the free-spirited vibe of Austin. With designs that merge hippie influences, Western motifs, and a bit of Harley Davidson ruggedness, American Drifter is deeply rooted in Austin, Texas, and resonates with those who dare to be different.
Honey Hill Market
Honey Hill Market is another standout that merges clean aesthetics with a distinct cowgirl style. Located in Austin, Texas, it’s not just a store but a community space that features vintage jeans, suede jackets, and even hosts a monthly flea market showcasing local artisans. Every visit reminds me of the rich local culture that Austin proudly represents.
Pop Vintage
For lovers of retro fashion, Pop Vintage is a haven of 1960s and ’70s style. This charming boutique in Austin, Texas, offers a vibrant collection of psychedelic prints and vintage accessories. I often find that a trip to Pop Vintage is like taking a step back in time, where each piece carries the energy of a bygone era.
Lucchese
Lucchese is a name that needs no introduction, especially for those who appreciate fine bootmaking. With a storied history and strong ties to Texas, this iconic label has been crafting premium footwear in Austin, Texas, for decades. Their collaborations with renowned artists, such as Parker McCollum, highlight their commitment to merging tradition with contemporary style. I’ve always admired Lucchese for its ability to maintain its classic roots while evolving with the times.
Ganni
Adding an international touch to Austin’s fashion scene, Ganni, a Danish label, has successfully carved out a niche here. With its contemporary pieces and chic designs, Ganni has resonated with the city’s style-savvy residents. Operating in Austin, Texas, I find that their modern aesthetic provides a refreshing contrast to the more traditional local labels.
Golden Goose
Finally, Golden Goose represents the high-end luxury segment of Austin’s fashion offerings. Known for its distinctive, artisanal sneakers and upscale apparel, Golden Goose caters to those seeking exclusivity and quality. Based in Austin, Texas, the brand perfectly blends traditional craftsmanship with a modern, edgy appeal. I often find that their pieces are a perfect example of how luxury and innovation can coexist harmoniously.
Reflecting on my journey through Austin’s fashion landscape, I’ve come to appreciate how each of these local labels adds a unique thread to the fabric of the city’s culture. From artisanal craftsmanship and sustainable practices to innovative design and timeless vintage collections, Austin offers a rich variety that caters to every style and preference.
The personal connection I feel with these labels is rooted in the belief that fashion is more than just clothing—it’s an expression of identity, creativity, and community. Every time I support these local brands, I’m not only enhancing my wardrobe but also contributing to a vibrant ecosystem that values quality, authenticity, and artistic expression.
Whether you’re a local looking to rediscover your city or a visitor seeking a taste of Austin’s eclectic style, I encourage you to explore these incredible labels and experience the diverse offerings of this amazing city firsthand.
Fashion in Austin is ever-evolving, and I’m excited to see how these brands continue to innovate and inspire. My hope is that by sharing my experiences and insights, you’ll feel inspired to support local businesses and embrace the unique style that makes Austin so special. Here’s to celebrating creativity, sustainability, and the true spirit of Austin one outfit at a time.
