Digital Marketing Specialist | Ad Designer

Marketing · Lemont · Fully Remote

Spotter AI is a fast growing trucking startup based in the US. You will be working in a high energy environment with a diverse pool of co-workers from all around the world.

We are looking for a proactive and results-driven Digital Marketing Specialist | Ad Designer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive engagement, leads, and conversions.

Key Responsibilities:

• Create and control ads on Google Ads, ensuring campaigns are performance-driven and aligned with business goals.
• Create and control ads on Meta platforms (Facebook & Instagram), including audience targeting, budgeting, and optimization.
• Prepare detailed briefs for ad creatives, collaborating with designers and content creators to develop compelling visuals and messaging.
• Manage email marketing campaigns from planning to execution and analysis.
• Write engaging email subject lines and body copy tailored to different audience segments.
• Design and implement email templates in Brevo (formerly Sendinblue), ensuring responsive and visually appealing layouts.
  
  Requirements:
• Proven experience in digital marketing, including hands-on campaign management.
• Strong knowledge of Google Ads and Meta Ads platforms.
• Experience with email marketing tools, preferably Brevo.
• Excellent written communication skills in English.
• Ability to analyze campaign performance and make data-driven decisions.
• Detail-oriented, creative, and able to manage multiple projects simultaneously.

Nice to Have:

• Experience with A/B testing and conversion optimization.
• Familiarity with basic graphic design tools or briefing processes.