Paid Social Media Strategist

Remote · Full time

We’re seeking a Paid Social Strategist with 2+ years of experience to join our growing team at a fast-paced, omnichannel-first agency. This role focuses on the strategic development and hands-on execution of conversion-driven Paid Social campaigns, particularly for eCommerce brands across platforms like Meta, TikTok, Pinterest, LinkedIn, and Reddit. You’ll work closely with cross-functional teams to scale revenue, optimize creative and budget strategies, and deliver measurable results across the funnel.

Description

Key Responsibilities:

• Plan and execute full-funnel Paid Social strategies with a strong emphasis on eCommerce performance, including prospecting, retargeting, retention, and promotional campaigns.
• Build, manage, and optimize campaigns across major social platforms: Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, LinkedIn Campaign Manager, and Reddit Ads.
• Develop conversion-focused ad copy that aligns with brand voice, creative strategy, and key performance indicators like ROAS, CVR, and AOV.
• Leverage AI tools (e.g., ChatGPT, Grammarly, Jasper, etc.) to enhance copywriting, ideation, workflow efficiency, and audience research.
• Regularly analyze performance data with a focus on purchase behavior, cart activity, and conversion path insights, providing actionable recommendations for scaling or refining campaigns.
• Lead creative testing strategies (static, video, UGC) and collaborate with creative teams to develop and evaluate assets that improve engagement and drive sales.
• Stay current with platform trends, subreddit behavior, and algorithm updates to adapt strategies for optimal performance and return.
• Use GA4 and GTM to support eComm tracking setups (purchase, add-to-cart, product view), troubleshoot attribution issues, and interpret user behavior to improve campaign ROI.
• Build and present reporting dashboards that clearly communicate performance, revenue impact, and next steps.
• Support influencer and affiliate campaign coordination when applicable, with an eye toward how partnerships can drive eCommerce growth.
• Recommend innovative Paid Social tactics or tools that enhance conversion performance or streamline execution.

Qualifications:

• Strong understanding of Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, and Reddit Ads.
• Bonus: Understanding of Google Ads and Programmatic Platforms to support cross-channel performance alignment.
• Preferred experience with GA4, GTM, and event-based tracking, especially for eCommerce behaviors (purchase, initiate checkout, etc.).
• Proven ability to write compelling, conversion-optimized ad copy tailored to audience segments and platform nuances.
• Familiarity with AI tools used for creative testing, content generation, or performance forecasting.
• Experience analyzing performance data to identify optimization opportunities (e.g., thumbstop rate, CPC, CVR, ROAS).
• Familiarity with audience segmentation, pixel/event setup, retargeting, and product feed integration.
• Bonus: Experience with creative testing frameworks, subreddit targeting, or integrated eComm + lead gen strategies.
• Excellent written and verbal communication skills, especially in client-facing settings.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience managing Paid Social campaigns.
• Prior experience working with eCommerce clients or conversion-focused accounts.
• Ability to manage multiple campaigns or accounts simultaneously with attention to performance KPIs.
• Proactive, collaborative mindset with a hunger to learn, test, and evolve with the digital landscape.
• Strong analytical thinking and passion for using data to drive growth and efficiency.

Why Join Us?

Join a forward-thinking team that values curiosity, creativity, and performance-first strategy. If you’re passionate about using Paid Social to drive eCommerce growth, test new ideas, write compelling ad copy, and explore the future of marketing through AI — we’d love to meet you.