Marketing Coordinator (Remote · Full time)

We’re looking for a proactive, detail-oriented Marketing Coordinator to own and optimize our Shopify site, drive high-converting product pages, and close the execution gap between strategy and action. If you’re passionate about ecommerce, love polishing product pages until they shine, and know your way around Shopify, CRO, and persuasive copy — we want you on the Fringe team.

Description

Fringe Sport is leading the Garage Gym Revolution, and our website is the heart of it all.

As Marketing Coordinator, you’ll be the go-to person for all things Shopify — from updating collections and improving conversion rates to writing compelling product copy and coordinating with creatives. You’ll make sure our store stays clean, conversion-optimized, and ready for every product launch, campaign, and drop.

You’ll work closely with the Marketing Manager, creative team, and other cross-functional partners to make sure every touchpoint on our site reflects our voice and converts like a champ.

What You’ll Do

Core Responsibilities

• Fully manage our Shopify backend, including apps, integrations, product listings, and third-party tools.
• Take ownership of a project to audit, clean up, and improve key web pages and product pages.
• Write and format high-converting product descriptions, collection text, and landing page copy.
• Coordinate with internal stakeholders and designers to create videos & infographics for the website.
• Monitor basic performance metrics (conversion rate, bounce rate, AOV) to inform optimizations.

What We’re Looking For

Must-Haves

• 1-3 Experience working in eCommerce or DTC brands.
• Deep familiarity with Shopify admin, including managing products, collections, apps, and integrations.
• Understanding of how to structure a store for conversion optimization (e.g., best practices for layout, hierarchy, CTAs).
• Experience conducting page audits and making CRO-driven changes.
• Strong writing skills with a focus on benefit-driven, conversion-oriented copy.
• Experience formatting product descriptions and home/landing pages with SEO and UX in mind.
• Strong attention to detail with excellent follow-through — nothing slips through the cracks
• Comfortable coordinating with designers or creatives to execute web updates
• Ability to self-manage and complete assignments with minimal supervision

Bonus Skills

• Familiarity with Klaviyo, Asana, or other marketing/project management tools
• Knowledge of basic SEO principles
• Interest in strength training, garage gyms, or fitness e-commerce

Why Fringe Sport?

At Fringe Sport, we believe in Strength for Smarties — and that applies to our team as much as our customers. We’re the top choice for thousands of home gym and strength training enthusiasts, and we’re building a brand that owns its niche.

You’ll join a supportive, high-performing team that values:

• Autonomy and clear responsibilities
• Process-driven execution
• A shared love of strength and movement
• Collaboration without micromanagement

Salary

$2,000 – $4,000 per month