Search Marketing Specialist

Chicago, Illinois, Amerika Serikat

This is a 6 months contract with our client on Hybrid in Chicago, IL.

The Paid Search team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Sr Analyst , you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company’s success.

Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.

Responsibilities

– Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.

– Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.

– Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.

– Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.

– Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.

– Function as a Subject Matter Expert in providing insight into paid search strategy and performance.

– Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

Qualifications

– Bachelor’s degree or equivalent experience

– Minimum of 3+ years working in the B2B SaaS vertical

– Minimum of 4+ years working in SEM channels with strong success record

– Prior ownership of marketing pipe or revenue targets is a requirement

– Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360

– Self-starter who can catch a leadership vision and bring it to life on their own

– Strong attention to detail

– Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking

– Understanding of sophisticated bidding metrics – tCPA, tROAS, offline revenue uploads, custom weighted conversions

– Strong analytical skills and the ability to interpret data to make informed decisions.

– Strong Excel skills: pivot tables, VLOOKUP, SUMIFS

– Excellent communication skills and the ability to work collaboratively within a team.