Digital Marketing Strategist

Milwaukee, Wisconsin, Amerika Serikat

Ascedia is seeking a Digital Marketing Strategist to join our team. 

We are looking for a data-driven, curious digital marketing professional with a desire to learn and grow in a supportive, employee-first work environment. If you are seeking an opportunity to have an impact, to take the lead on capturing opportunities, and to have your voice heard and opinions valued, Ascedia is the right place for you. 

As a Digital Marketing Strategist, you will have an opportunity to lead the organic marketing strategy and execution for our largest, most comprehensive account, while playing a supporting role for a diverse roster of clients. You will lead the client digital marketing team by proactively identifying improvement opportunities, developing execution plans, delegating tasks to team members, and reviewing and supporting them throughout execution. You will work closely with other teams, including strategy, design and development, to ensure client websites serve as an effective tool for achieving business goals. You will serve as our subject matter expert who regularly offers strategies and guidance that produce measurable results. 

At Ascedia, we focus on goals, method, and impact. Our approach is flexible but driven by strategy, collaboration, and validation. We are results-oriented and devoted to delivering positive business outcomes for our clients. 

Key Responsibilities: 

Data Reporting and Analysis 

• Collect, analyze and interpret large sets of data using Google Analytics 4, Google Search Console, SEMrush, and other reporting software to identify traffic and user behavior trends, insights related to website traffic acquisition and performance, and continuous improvement recommendations 
• Develop and implement measurement strategies for tracking user behavior and conversion rates 
• Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders to drive informed decision-making and action 
• Respond to ad-hoc data requests and provide analysis for review and/or immediate decision-making  
• Collaborate with internal marketing, strategy, design, and development teams and external partners to ensure tracking and reporting requirements are met 

SEO and Content Strategy 

• Create, implement, and oversee on- and off-page SEO strategies to improve organic search rankings and traffic, and foster organic growth 
• Monitor search trends and competitors’ performance to adapt strategies as necessary 
• Conduct regular SEO and content audits to identify improvement opportunities 
• Provide guidance on content strategy and best practices for website content 

Strategy and Research 

• Conduct user testing, A/B testing, heatmapping and other data-driven experiments to optimize website and enhance user experience 
• Develop effective digital marketing strategies that align with client goals and outline roadmaps and action steps to drive results 
• Identify key target audiences and create personalized strategies to engage, grow and convert them 
• Stay current with industry developments and best practices in analytics and measurement 

Collaboration and Communication  

• Proactively seek out opportunities for improvement and present ideas to clients 
• Collaborate with internal teams to ensure the website’s design, features and functionality enhance usability and user experience 
• Lead the client digital marketing team by proactively identifying improvement opportunities, developing execution plans, delegating tasks to team members, and reviewing and supporting them throughout execution 
• Serve as the subject matter expert and effectively communicate data, research, findings, and recommendations to key stakeholders 
• Execute across tactics including search engine optimization, email marketing, digital advertising, site optimizations, content creation, and other opportunities as they arise 

Qualifications: 

• 5+ years of experience in digital marketing 
• Experience with and a passion for Google Analytics and data analysis, including setting up tracking and reporting frameworks for client websites 
• Proficiency with digital marketing tools and platforms such as Google Analytics 4, Google Tag Manager, Google Looker Studio, SEMrush, Google Search Console, Screaming Frog, Salesforce, Google Ads, Meta Ads, and/or other tools to glean insights and assess performance 
• Proven ability to effectively communicate findings and recommendations to clients, ensuring clarity, actionable insights, and alignment with goals and objectives 
• Experience in travel and tourism, with an understanding of the industry, is beneficial but not required 
• A high level of integrity, autonomy, and self-motivation 

Benefits 

• Flexible work environment – fully remote capable 
• Medical, Dental, Vision 
• Health Savings Account and Flexible Spending Account available 
• 401(k) program 
• Smart, fun, and friendly coworkers 
• Regular social events and happy hours 
• Summer hours 
• And more!